LRSE

Client

Life Raft and Survival Equipment (LRSE) has a large presence online and is known as one of the trusted sources for life raft repair and inspection. On top of life raft repair and inspection they are one of the few who offer EPIRB battery replacement services.

Challenge

LRSE contacted us to help them increase their online presence. They wanted to see more traffic, more sales, and more ROI – quite simply, they needed help with their online image.  Their previous shopping cart was outdated and not designed correctly, which was costing them valuable sales.

Result

The initial results of the re-design and shopping cart update to the LRSE website were drastically notable. Their sales soared past what their previous website was able to handle.  A smoother checkout process and the ability to accept credit cards directly helped retain customers where their other site had failed.

After the re-design and new software implementation we focused on an aggressive Pay Per Click campaign to gain valuable customers to their site. Their PPC campaign delivered better results due to the website updates.  In addition to PPC, we focused on driving traffic with a monthly Search Engine Optimization plan.  The management plan focused on bringing new customers from search engines, raising current positions, and targeting new keywords and services.

In addition to increasing organic traffic, we created new campaign targeting battery replacement services brought in a tremendous amount of fresh business services that were not offered on their old website.